Colorful Marketing Opportunities —Sherburne

Nevada City, CA-based LectraMedia used this approach to generate interest in, and awareness about, the value of variable data printing among its clients. Partnering with local marketing associations, the company has run variable data design contests for the past two years, with a substantial cash prize for the most creative entry with the highest business value. Not only did they host an educational event where they recognized the winners, they also invited the industry trade press and local business press to the event, garnering both local and national coverage for the program.