Google Greenwash: 'Go Paperless' Pact –Michelson

Give me a break! Thankfully, Two Sides, the graphic communication value chain advocacy, caught wind of the new marketing campaign and lodged a formal complaint with Eric Schmidt, chairman and CEO of Google. "...This new initiative is clearly another example of a self-interested organization using an environmentally focused marketing campaign to promote its services while ignoring its own impact upon the environment." Two Sides chastises Google's own environmental footprint, including the enormous amounts of energy needed to power data centers, Google searches, YouTube videos and Gmail accounts.