Industry Sales Growth Slowing in 2012, According to ‘Print Market Update’

Since the fourth quarter of 2011, there has been a noticeable a trend—larger firms reporting sales growth declining each quarter, from a high of 5.1 percent in the fourth quarter of 2011 to a low of 2.1 percent in the current quarter. This slowdown in sales growth rate for larger firms is the main reason why the panel’s year-to-date sales increase has declined from 2.6 percent last quarter to 2.3 percent this quarter.