It’s Time to Get Fired Up —DeWese

Industry orientation is the same thing. You need to be selling the merits and value of our industry. To do this you must know a lot about the overall print communications industry, and then the special segment that you occupy.

Maintain a fire in your belly for your company, as well as a fire in your tummy for our industry. Buyers will then look to you as being an expert. Remember that he or she who controls the information, controls. With all that passion, we can mount our own conspiracy, and start winning for a change.