It’s Time to Get Fired Up —DeWese

Us Against TV, the Web

I say, let's mount our own conspiracy. We have to prove the value and validity of print. We have to build a case for the great role of print in the modern media mix. Dick Gorelick, the greatest marketing mind in our industry, publishes a bi-weekly newsletter where he documents, often with valid statistics, the value of print versus the other media—and it is dramatic. Gorelick's newsletter should go to every printing company in America, and it should be read by every owner, CEO, manager and salesperson. I don't read; I write. But I do read Dick's 10-page newsletter faithfully.