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Another factor working at present, and that will only strengthen in the future, is the almost brutal competition among Chinese printers in their home markets. At present, there is something close to a glut in the number of web presses in the Shanghai area, for example. Ten years ago, a Shanghai printer with a web press could almost be guaranteed he would get his price because there was virtually no competition. Ask a Shanghai web printer today what effect this competition has on his bottom line, and he’ll tell you he is fighting for every job.
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Regis Delmontagne
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