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Chinese printers who hope to take advantage of this competitive situation, if asked what they are doing about it, will tell you, “We will export.” Easier said than done at the present. Despite the fact that a printed job can be delivered to our West Coast in about two weeks, there are other factors. Many Chinese printers don’t know how to market their company and its skills, many don’t know how to deal with printing brokers in different countries, many don’t know how to conduct business with foreign customers, etc. Those who do will have a much better chance of landing foreign customers, and that’s where the educational system comes into play.
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Regis Delmontagne
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