Firsthand Experience — Made in China

Compete or Partner?

Leasing, a relatively new concept in China, also could provide an opportunity for U.S. printers to partner with a Chinese printer. The way it works, the leasing company identifies 15 or so of its customers as being specialists in printing books, magazines, packaging products and so on, and will furnish its representative in the United States with samples of each plant’s specialty. The U.S. printer benefits because he has a list of Chinese printers and their specialties/capabilities, while the leasing company vouches for the quality of the finished product to the U.S. printer and guarantees payment to the Chinese printer in case of default. This may be one of the easiest ways for a U.S. printer to have a presence in the Chinese market.