PRINTING INDUSTRY VETERANS — LASTING IMPRESSIONS

“It was fun working with the Kraft people in Philadelphia. They would send me tubs of their new ice cream flavors,” Kaiser recalls.

It wasn’t all cookies and cream during Kaiser’s 53-year career. In 1976, an ad agency botched its client’s auto book that was touting a new line of cars, but the gaffe was caught post-production. As a result, 2 million car books were scrapped. Fortunately for the manufacturer, the car enjoyed a long, successful run.