PRINTING INDUSTRY VETERANS — LASTING IMPRESSIONS

In the early 1980s, a rush job came in from a company that needed 250,000 of both letters and postcards. For a 25-employee shop that needed to give total effort until completion, this was a big deal. Only there were no quotes asked and none given…the client just said “print it and bill me.”

Loughborough probably fretted and sweated over the invoicing more than he did the job itself, wanting to be properly compensated for the ‘drop everything’ gig, yet not wanting to gouge a customer who had placed much blind faith in Huntford. Finally, he arrived at a charge of $24,000, which he tentatively uttered into the phone to the customer. A long silence ensued.