PRINTING INDUSTRY VETERANS — LASTING IMPRESSIONS

But when Moore saw the writing on the wall and sensed a shift in the market that the company had been serving, she opted to sell her share in the company.

Eight employees followed Moore to Blue Moon. Eight months later, Performance Printing went out of business.

There’s a lot to be said for instinct, and she has followed that instinct despite contrary advice from people as close to Moore as her own mother. Moore cherishes the relationships she has forged with customers and waves away the thought of keeping everything in a business perspective.