PRINTING INDUSTRY VETERANS — LASTING IMPRESSIONS

One of Savin’s most important print products was the “Black Book” for designers and photographers, of which he was involved in its design. The 600-page tome was a success, and the publisher brought in a 36-foot sub sandwich as a token of gratitude.

Savin clearly loves interacting with print production people, sharing his knowledge and helping them achieve their goals. But there are some people you just can’t help. On one occasion, a customer came in for a press check and declared that the proof was “kind of red.”