PRINTING INDUSTRY VETERANS — LASTING IMPRESSIONS

A week after purchasing the company where he’d worked for five years, Edward Treis must have thought he had made the mistake of a lifetime. R&L (later redubbed Arandell, a phonetic match) was in danger of losing its top client, which would pretty much put Treis out of business. A competitor, E.F. Schmidt Co., had essentially snaked away the big fish from Arandell. Treis was virtually caught flat-footed and needed to act quickly.