PRINTING INDUSTRY VETERANS — LASTING IMPRESSIONS

“I went to the president (of the customer),” Treis remembers. “He said, ‘I’ll tell you what, go back and redo your numbers, and we’ll see what we can do.’ And the purchasing agent told me to make sure my quote didn’t come in below (Schmidt’s).”

Treis drove around town, trying to decide whether to come in low or high. He chose the price in between. He got his customer back, and the company was saved from a premature demise.