Print Will Stay Afloat During Turbulent Storm —Michelson

We’ve built stable printing enterprises with the realization that net profit margins typically fall in the 1-3 percent range, vs. once high-flying sectors that have seen their valuations—and standings among Wall Street analysts—evaporate. During the good economic times, smart printing executives were already embracing automation to reduce their overheads, vs. consumer-driven industries with bloated workforces that lost sight of financial and operational controls. We’ve already gone through shakeouts of failed printing establishments that were unwilling, or unable, to remain competitive through digital workflow efficiencies. Print is portable, tactile; no Internet hookup required!