Printing Leaks Need Addressing — Cagle

BITS AND PIECES

COMMERCIAL PRINTING has been fighting battles on a couple of fronts recently. One involves direct mail, the other annual reports—both critical turfs.

Last month, we reported on proposed legislation in the Illinois State House of Representatives that could curtail the volume of direct mail pieces via a “Do Not Mail” list, patterned after the national “Do Not Call” registry. Proponents of the proposed law point out that officious-looking mailers—which help campaigns get a foot in the door (or a letter opener through the envelope)—are deceptive to the point that the elderly have complained about being exploited by them.