Printing Leaks Need Addressing — Cagle

In a column that appeared in PI Weekly, our e-newsletter (sign up at www.piworld.com), I wrote that despite being sympathetic to the elderly, this is not a reason to put a halt to the most unintrusive one-to-one marketing tool at an advertiser’s disposal. There are other ways to remedy the problem of people getting manipulated by deceptive people, who (mind you) are unlikely to respect any law aimed at reducing deception, anyway. Mail is not to blame; it’s the old “kill the messenger” theory.