Printing Leaks Need Addressing — Cagle

For one, how do we determine what is and isn’t a legitimate advertisement for a product or service? Are we criticizing the window dressing (literally) or the content? On the latter count, who is to decide whether, for example, term life insurance or a reverse mortgage is fiscally wise? A recent news report chronicled how the elderly have been duped into parlaying their life savings into retirement programs that do little other than bolster the coffers of those running the programs. But they’re legal. It’s not the vehicle that’s responsible for the new age of manipulation. Stopping direct mail will do little to remedy the problem. But it will do a lot to hurt a multi-billion-dollar industry.