Do Not Mail Initiatives -- Truth Outweighs Hype

According to Andersen, financial services has been hit hard primarily because the pool of eligible prospects has eroded. Thus, there is no logic in sending a credit card or loan offer to recipients who cannot qualify under today’s more stringent requirements.

“In some cases, volume is off by 50 percent or even more for some campaigns,” Andersen points out. “At the same time, we are seeing growth in sectors like insurance and healthcare, which are mailing at the same—or even higher levels—than in 2008.”