Do Not Mail Initiatives -- Truth Outweighs Hype

How does the issue of advertising mail hold up in the court of public opinion? Certainly, the man on the street doesn’t get particularly excited about the subject of advertising mail. But staunch opponents/activists/environmentalists rattle the sabres by tying unwanted mail to deforestation, the clogging of our nation’s landfills, the resulting tons of greenhouse gas emissions, identity theft...childhood obesity, escalating divorce rates, farms for euthanizing puppies and just about any cause that can prompt an emotional response.