Do Not Mail Initiatives -- Truth Outweighs Hype

Fortunately for printers and mailers, MMA provides lawmakers with factual information that dispels these notions. “If you judge public opinion based on blog and Internet comments, you’d be convinced that junk mail is the scourge of the universe and the biggest contributor to global warming,” Cooper states. “If you grab people off the street and ask them, ‘Do you like advertising mail?’ 100 percent are going to say no, unless you happen to grab a printer. And even he might say no.