Do Not Mail Initiatives -- Truth Outweighs Hype

“It’s easy to raise emotions when it comes to advertising mail. So, from the court of public opinion, they’ve got a relatively soft target. We need to dismantle their arguments by factually refuting what they say. But, that’s not going to win the fight for us. It’s very hard to argue the facts with adversaries that ignore them. They’re preying upon people’s emotions.”