Do Not Mail Initiatives -- Truth Outweighs Hype

“Mr. ZIP” is definitely in a tight spot. The recession has visited a terrible toll on the USPS, as mail volume, which stood at 212 billion pieces as recently as 2007, is expected to plummet to 180 billion pieces—a 15 percent decline.

Looking after the interests of the USPS, mailers, printers, etc., is the Mail Moves America (MMA) coalition, led by Ben Cooper. A principal of Washington, DC-based government affairs firm Williams & Jensen, he notes that 19 Do Not Mail bills were considered at the state level over the past two years. Three more bills came around in the first three months of 2009; at press time, an effort in Florida was squashed.