Do Not Mail Initiatives -- Truth Outweighs Hype

“Frankly, mail volume is down so much right now that it’s hard to imagine the average household being overwhelmed by advertising mail,” Cooper notes. “The financial services companies are the largest mailers of advertising mail. They’re in stress right now, so they’re not (mailing) as much as in the past. There aren’t nearly as many credit card offers being mailed as there were two or three years ago.”