Farquharson/Tedesco on Business Development: Make 'Wicked Easy' Sales Calls

Wait. Such a tab does exist. You can get samples of printed matter sent to you! It all sounds wicked easy, doesn't it? Look at a prospect's Website and find the "Contact Us" tab. Hit it and fill out your request and then start the clock. That is, write down the date that you requested information and compare it with the date that something arrives. In addition, check for the relevancy of the response. Does the Website ask you what you are interested in? Are they specific at all?