Farquharson/Tedesco on Business Development: Make 'Wicked Easy' Sales Calls

Three and a half weeks later, a postcard arrives with word that a 16-ounce cup of piping hot, teeth-staining liquid awaits you. Free is free, so you will definitely take them up on it. Still, the damage is done. For John Q. Public, the story ends there. For John Q. Print Sales Rep, the story is just beginning. Inadvertently, an opportunity has arisen. Seizing both your free coffee and the moment, you act...