Farquharson/Tedesco on Business Development: Make 'Wicked Easy' Sales Calls

"The purpose of my call is to talk to you about improving the Loyalty Program your company has initiated. I recently signed up, myself, and was surprised at the delay in getting my promised cup of free coffee. It bothered me that I have given up my personal info and did not receive my reward in a timely manner. I believe I can improve on this process and wanted to talk with you about some ideas that I have." That would be a pretty easy sales call to make, don't you think?