Farquharson/Tedesco on Business Development: Make 'Wicked Easy' Sales Calls

What are your chances of cold calling the Head of Marketing of a major corporation like this one and even showing up on the radar? By taking a different route and putting their process to the test, you now have something relevant to say. This makes for a more confident sales call and, at bare minimum, a much better voicemail than, "I'd like to talk to you about your print needs."