Farquharson/Tedesco on Business Development: Make 'Wicked Easy' Sales Calls

Free cup of coffee in hand (you've made up with Dunkin' Donuts), you sift through a sea of paper, thinking from the perspective of parent, financier and print salesperson. Your daughter is a jewel. A gem. What's flawed is the process. Not only does it take too much time for information to arrive, what does finally show up is generic. Pretty, sure. But generic. What could these colleges have done better to get her attention and your money?