The Drivers of Greatness —DeWese

Shallow Coaching Pool

There are very few potential coaches within the print communications industry. I know some printers who could pave the drive (that translates to make a bunch of money) if they could figure out how to deliver individual sales coaching. These are the same companies that spend thousands of dollars maintaining equipment for which they invested millions to purchase, but they spend nothing to coach the salespeople who they count on to fill time on that machinery.