For many of the same reasons listed above, starting from scratch and building a book of business is more difficult now than it was way back when. The economy isn't helping much either as companies no longer build large inventories for fear of tying up capital and losing flexibility to respond to market turns. In either case, it's best if you don't know just how hard it really is or you might not even undertake the task. Technology offers efficiencies, but at the cost of face-to-face salesmanship, resulting in...Answer: Harder now.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.