Farquharson/Tedesco on Business Development: Sales: Harder Now or Before?
Sales Challenge #2: Getting Someone on the Phone
THEN—Voice-mail
NOW—Voice-mail
According to Wikipedia, voice-mail started becoming popular in the early '80s. Back then, the purpose of voice-mail was to capture missed calls so they could be returned. Period. Believe it or not, voice-mail was created as a courtesy to both caller and recipient (read: sales rep and customer). In fact, it was rare and considered rude not to return a call. Today, it's used to capture all calls so that they can be ignored, deleted and tossed into the abyss. Second, there are far more salespeople making far more phone calls and leaving far more voice-mail messages, making it far more easy for them to be ignored. Answer: Harder now.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
