And, don’t forget to “always be prepared.” Think we’re changing up to the Boy Scouts? Nope. We’re still in sports land.
It’s a sunny day at the ballpark. Last inning; you hit a home run and put your team ahead. Now, you’re back in the infield, the sun in your eyes. The batter swings and launches a pop-up toward you. As any infielder knows, you do three things in this situation:
- flip down your shades so you can locate the ball,
- choose a path to the ball that avoids getting the sun in your eyes (as much as possible),
- raise your glove to shield the sun.
Unfortunately, last inning you were busy basking in the glory of your big hit and forgot to grab your flip-down shades before heading out to the field. Without your shades, you lose the ball in the sun. In baseball, you can go from hero to goat just like that.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.