Based on the pitching match-up, some teams would do a radical shift by positioning the shortstop to the right field side of second base and put the second baseman in shallow center field. In short, they positioned themselves where they thought the ball would be hit.
Back to print sales. In a sales capacity, you’re looking to position yourself where more balls are hit. Sometimes you’ll have to adjust your schedule to your clients’. Perhaps you know a prospect who never seems to be available during business hours. Find out when they are available and make yourself available then.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.