In the business world, David Ortiz-like shifts can come in many flavors. Here are a few more ideas:
• Attend association meetings where your customers will be at—first as a friend, then as a sales representative with an advantage: trust and familiarity.
• Comb newspapers, trade publications and the Internet for current news about your prospects. Then, go and teach them things about their company they may not even know.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.