• Become an industry expert by writing, or being interviewed for, an article appearing in a major trade publication. This credibility will help you win new business.
Also remember to use good fielding techniques. If you want to field that ground ball, start with your glove on the ground, then raise it to follow the bounce. When ugly grounders squib between fielders’ feet, it’s almost always because the fielder expects a bounce, gets lazy and positions his glove where he thinks it will hop. If it skips low, he stabs down at the ball, making a Bill Buckner moment more likely.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.