So many of the problems salespeople squabble about are within their control to avoid or cure. But, what it takes first is a healthy dose of reality...
The days of automatic repeat orders are long, long gone. Sorry to be the guys to tell you this, Bunky, but you are only as good as the last job you shipped in. Your dog might be loyal to you, but your customers aren't. And, by the way, we question your dog's loyalty as well. Have you seen the way he looks at the neighbor's yard?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.