The best thing that you salespeople can do to is, well, your job! That is, make sure you are giving the new client a reason to place the reorder with your company other than having the lowest price. If you are not continually working for the client, you deserve to lose the work. Read that last line again so there is no misunderstanding: The job does not end when the delivery is made. It is simply another stage in the process.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.