Is there a pricing challenge to be overcome? There sure is. Is it worse than ever before? Yup. Our question is: Are you working for reorders by challenging every sales assumption and coming up with a new solution? If not, your dance card will be increasingly open. That's not a good thing!
And what about those voice-mail messages? Are you saying anything of any value that is worthy of a return phone call? Are you being creative in your approach? Are you controlling the things that are within your control? Oops. There's that word again.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.