Favorable First Impressions —Farquharson/Tedesco
By the time you finished the first sentence of this column, you already decided if you liked it enough to read on. In sales, you have one shot at being unique, remarkable and different. Make the most of this opportunity by replacing face-to-face with a first impression method that best suits your style and your target market's assumed preferences. Whichever you choose, strive to be memorable. Bathing is optional. PI
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
