In Malcolm Gladwell's book "Blink," the author talks about "thin-slicing." That is, he suggests that we all make, in our words, educated first impressions. We get a gut feel for a person or a situation. Have you ever taken an instant liking to someone you meet? You can't explain it, but that person has a certain, as the French would say, "I don't know what." Part confidence, part friendliness—there is something attractive that you can't describe, but is definitely a factor.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.