Favorable First Impressions —Farquharson/Tedesco
Planning the Plan
In the new world of sales, there remains a need to create a plan for putting your best foot forward. Since we don't have the face-to-face option like we used to, we offer three options for creating a first impression, circa 2010:
1. The Introductory Letter—Think for a second. How many personal letters do you get in a year's time? No, invoices don't count.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
