Favorable First Impressions —Farquharson/Tedesco
Your first option for a good first impression is to send out introductory letters. Use company letterhead, keep it to one page, and have someone proofread it before it goes out the door. Typos and poor grammar are deal killers, especially when you boast about your "explicit attention to details" and misspell "explicit" (Don't laugh. I've seen it). You will also want to stay away from the "I, me, my" story. In other words, don't rail on about your capabilities or equipment list.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
