Favorable First Impressions —Farquharson/Tedesco
E-mail can be used effectively if it is a part of a larger strategy. For example, suppose you posted a clever YouTube video and e-mailed a link to it in an effort to introduce your company's capabilities. In that case, e-mail is an excellent delivery mechanism. What constitutes "clever" is in the eye of the beholder, but here is an example: www.tempt-ing.com/inca.html. Perhaps the rules have changed and us Old School guys need to adapt, but anything that reeks of "me too" needs to be avoided. Differentiation never goes out of style. Use an e-mail intro wisely.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
