Favorable First Impressions —Farquharson/Tedesco
Remember Ma Bell?
3. The Phone—And then there's simply picking up the phone and calling. No introduction. No warning. Just dialing for dollars. Of these three choices, this is likely to be the least successful and the most popular amongst your peers and competitors.
Earlier this year, a buyer chimed in to a LinkedIn discussion on voice mail, stating, "I get 60 voice mail messages a day. Sixty! If I gave everyone of them five minutes of my time, that would be five hours a day spent talking." Given those numbers, it is hard to imagine the efficacy of using the phone at all, never mind as a tool to make a first impression.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
