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Now, let’s hear from Mark Twain, who pronounced, “Do something every day that you don’t want to do; this is the golden rule for acquiring the habit of doing your duty without pain.” This means you could spend just one hour prospecting for new business. Or, you could research lost accounts and spend one hour trying to resurrect these customers. The real challenge is to call former clients who left your company due to some monumental complaint. Or, spend one hour
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