The PRINTING United Digital Experience Mailing and Fulfillment Day Identifies Trends and Opportunities in the Marketplace

The PRINTING United Digital Experience presents highlights in the Mailing and Fulfillment sector on day nine of the three-week event on Thursday, November 5. Registration to this, and all other days of the powerful online event, is free at digital.printingunited.com. A special keynote presentation by the United States Postal Service (USPS) will lead the day filled with research, analysis, trend sessions and new product demonstrations. The Daily Guide detailing the day’s agenda can be viewed here. 

Spotlight On: Mailing & Fulfillment

Sponsored by W+D, tomorrow’s PRINTING United Digital Experience addresses opportunities and diversification in the mailing and fulfillment sector. The industry is tapping into more sophisticated services like mailing and fulfillment to strengthen businesses relationships and partner with PSPs for long-term growth. Attendees will learn more about how to navigate business amidst the COVID-19 pandemic, identify key trends and new technology to maximize areas of productivity, automation, and personalization. 

Research
Nathan Safran, VP, NAPCO Research, presents the day’s Industry Outlook which highlights key trends from recent NAPCO Research survey data on the types of mailing and fulfillment services, and value they are delivering to print providers.

Keynote Address
10:15 am ET – Creating a Path Forward: Sustainable Strategies to Navigate the New Normal in the Printing Industry 
Presenter: Cecelia A. Winters, Director, Brand Marketing, Mail, USPS

COVID-19 has caused an undeniable disruption throughout the marketplace, making it necessary for the printing industry to pivot business strategies. In this presentation, Winters will examine print industry trends from digitalization, to IoT and technological advancements in ways that can make a difference in navigating this new landscape. And more importantly, Winters will discuss how these trends are driving marketing tactics and strategies to make all the difference in 2021 and how digital printing is accelerating growth.

Educational Sessions:

11:15 am ET – Key Trends in Mailing and Fulfillment 
Presenter: Leo Raymond, Owner and Managing Director, Mailers Hub

12:30 pm ET – Emerging Direct Mail Trends for COVID-19 and Beyond
Presenter: Ron Jacobs, President, Jacobs & Clevenger

New Product Launches And Demonstrations

10:45 am – TECNAU

The just-announced Stack 1212 from Tecnau cuts and stacks heavy ink coverage applications across a wide gamut of papers, with a focus on sheetfed input, or more specifically, B2/ B2+ sheets. Tecnau also provides a peak at their its Splicer Roll 40 system, which gives continuous inkjet press users dual unwinders and dual rewinders to keep their press up and running, perfect for high volume mailing applications.

“Tecnau is pleased to participate in the PRINTING United Digital Experience Mailing & Fulfillment Day,” said Scott Peterson, Product Marketing Manager, Tecnau. “This market is our heritage and still critical for us, so we’re excited to show these organizations our new product offerings for both web-fed and sheet-fed high speed digital presses. Tecnau finishing solutions help our customers drive down costs and open up new opportunities.”

11:00 am and 12 pm – W+D

At 11 am, attendees will see a total system solution for producing high-quality data-driven digitally printed envelopes. First, viewers will see the converting of personalized digital preprint on the W+D 410 i Easy Enveloper machine, and then 1:1 content match inserting into personalized envelopes on the new W+D BB820 20K inserter. Both production steps incorporate automatic piece tracking of the personalized print for complete job intelligence. The power of the envelope is real in the world of direct mail options.

Halm is a name know to the envelope market with more than 3,300 offset jet presses sold in North America. At 12 pm, attendees can see the newest model — the W+D Halm I-jet 2 — which offers even more ease of use and process automation as well as the lowest cost per meter for ink, and consumable costs. The W+D Halm i-jet 2 allows users to get shorter to medium run work finished faster, less expensive, with the highest print quality and with less people.

“W+D is excited to sponsor PRINTING United Digital Experience Mailing and Fulfillment Day and announce another world-first to the direct mail market,” said Andrew Schipke, VP, Marketing and Strategic Sales, W+D. “The power of the envelope is real in the world of direct mail. However, no longer is high print quality 1:1 data-driven direct mail only relegated to a postcard or self-mailers. W+D now offers a total piece tracked solution for owners of cut-sheet or web digital presses to leverage these assets to easily finish powerful 1:1 digitally-printed haptic envelopes with 1:1 inserted content.”

12:15 pm – FUJIFILM

The Fujifilm J Press 750S is the 3rd generation of Fujifilm’s J Press product line. The press incorporates the industry-leading capabilities and quality of previous generations, while delivering higher and higher levels of productivity. When quality matters, only the J Press features an inline, and real-time scanning system that makes automatic nozzle corrections on the fly, and requires zero intervention from the operator.

"During this pandemic, direct mail and fulfillment have seen a substantial increase in usage because of the work-from-home situation being the new normal — and it won't change anytime soon,” said Gregory Pas, Marketing Director, North America, FUJIFILM. “As print service providers explore new opportunities for their operations, this is a key market to pay attention to and Fujifilm's J Press 750S is a prime example of a solution we can provide them to help meet their clients’ needs, open new doors and boost their bottom lines."

Day ten of the PRINTING United Digital Experience, taking place November 6, will highlight the latest in Workflow and Software. Register for the complete PRINTING United Digital Experience at: digital.printingunited.com.

Become a PRINTING United Sponsor
To participate in the PRINTING United Digital Experience as a 2020 sponsor, email sponsorship@printing.org, or visit https://pru20.exh.mapyourshow.com/6_0/login.cfm. Sponsorship for PRINTING United 2021, being held October 6-8, 2021 at the Orange County Convention Center in Orlando, is available through Jack Noonan, VP of Business Development, PRINTING United Alliance: jnoonan@printing.org.

About PRINTING United Alliance 
PRINTING United Alliance is the new entity borne of the merger between Specialty Graphic Imaging Association (SGIA) and Printing Industries of America (PIA). In a milestone in the printing industry, SGIA and PIA officially combined in 2020 to create the largest, most comprehensive member-based printing and graphic arts association in the United States.

Members now have unparalleled access to preeminent education, training, workshops, events, research, government and legislative representation, safety, and environmental sustainability guidance, as well as resources from the leading media company in the industry – NAPCO Media.

PRINTING United Alliance produces the PRINTING United Expo, the most influential days in printing. The expansive display of technology and supplies, education, programming, and services are showcased to the industry at large, and represents all market segments in one easily accessed place. In 2020, PRINTING United introduced the PRINTING United Digital Experience. For more information, visit PRINTINGUnited.com.