PrintingForLess.com : 21st Century Printing

“We did about a week’s worth of market research. There were only two other printers in the area. We felt like they were cutting a pretty fat hog, so I thought we could eat, too,” Field remarks.

In short order, he assembled a six-employee crew, shelled out $425,000 for a Heidelberg sheetfed press and sales quickly grew to $80,000 a month. But there was a reason why only two printers existed in a 100-mile radius. Print buyers were few and far between. Montana’s bread-and-butter industries, like agriculture and timber, didn’t drive print. The pig was not so big, after all.