PrintKEG, Beaufort, SC

As for the name, it had to go. "It felt like we were trying to be something that we weren't," Mullen explains. "We were trying to be ultra-professional (as IDM Print). So, when we started the online shop, we wanted more of our personality to shine through."

In the process, the Web developers came up with a mascot to match the name change to PrintKEG. He's a snazzy little fellow with a button-up shirt and open collar, pants and a pair of sleek shades. And, despite his name and obvious shape, Mr. Keg prefers to tote a martini glass, which suits him well.