PrintKEG, Beaufort, SC

"Mr. Keg represents a fun factor that more identifies with us," Mullen adds. "He might not be the most professional mascot, but customers respond well to him. He definitely separates us from the rest."

PrintKEG may not be ready to tangle with the VistaPrints of the world, but check out the overhead and sales per employee—there are five full-time workers in a 2,000-square-foot facility. It churns out general commercial products such as brochures, posters, flyers, stationery, table tents, business cards and postcards in the business-to-consumer (B2C) space. Many customers fall under the headings of designers, artists and musicians, and the printer has begun to target churches and schools.